Senior Performance Marketing Specialist в компанию INTERMODE (Lacoste, Converse, Superstep)

Responsibilities:

• Design, manage, and optimize Google Ads, Meta Ads, and LinkedIn Ads campaigns to meet client objectives.
• Develop and implement performance marketing strategies aligned with brand goals.
• Utilize Google Analytics, Google Tag Manager, Yandex Metrica, Microsoft Clarity, and other analytics tools to extract valuable insights.
• Analyze campaign performance, generate detailed reports, and present findings in client meetings.
• Conduct A/B tests, conversion rate optimizations, and keep up with the latest industry trends to enhance campaign effectiveness.
• Manage large-scale media buying budgets and optimize ad spend for maximum efficiency.
• Develop and execute 360° digital marketing strategies tailored to brand needs.

Qualifications:

• 4+ years of experience in Google Ads, Meta Ads, and LinkedIn Ads.
• Strong background in performance marketing strategy development and execution.
• Proficiency in Google Analytics, Google Tag Manager, and other analytical tools.
• Experience in managing large-scale paid media budgets.
• Strong analytical mindset with a data-driven approach to decision-making.
• Excellent presentation and client communication skills.
• Fluent in professional-level English (both written and spoken).
• Preferably Turkish language knowledge