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Key Responsibilities:
1. Brand Strategy Execution:
- Implement categories strategies and marketing plans developed in collaboration with the Category teams, Marketing Deployment leadership and End Market cross functions.
- Translate global and regional brand strategies into actionable local market initiatives.
- Ensure that all brand activities align with the company’s vision and objectives.
2. Market Analysis and Consumer Insights:
- Analyze market data to identify opportunities and threats and recommend strategic actions.
- Monitor the performance of the activity against key performance indicators (KPIs).
- Conduct regular market visits to understand consumer behavior, market trends, and competitive activities in Kazakhstan.
3. Campaign Development and Management:
- Plan, execute, and monitor marketing campaigns across various channels, including digital, retail, and event marketing.
- Work with creative agencies to develop and adapt marketing materials that resonate with local consumers.
- Manage the rollout of activity campaigns, ensuring they are delivered on time and within budget.
4. Sales and Distribution Support:
- Collaborate with the cross functions teams to ensure that activity strategies are effectively deployed at the point of sale/channel of communication.
- Provide sales teams with the necessary tools, training, and materials to promote brand growth
- Monitor and evaluate the effectiveness of brand activities in the approved scope of activities
5. Product Launches:
- Coordinate the launch of new products (multiple categories)
- Manage the end-to-end process of product introductions, including market readiness, communication plans, and post-launch analysis.
- Ensure all launches are compliant with local regulations.
6. Regulatory and Financial Compliance:
- Ensure all marketing activities adhere to local laws and regulations governing the sale and promotion of tobacco products.
- Ensure all marketing activities adhere to internal financial procedures and approved as per existing guidelines
- Keep updated with regulatory changes and ensure the marketing activities are compliant.
- Work with legal teams to manage any compliance issues related to marketing deployment.
7. Stakeholder Management:
- Build and maintain strong relationships with internal and external stakeholders.
- Act as the point of contact for brand-related queries and issues in Kazakhstan.
- Coordinate with area/regional teams to ensure alignment of brand strategies.
8. Budget Management:
- Manage the budget allocated for brand deployment activities.
- Ensure cost-effective use of resources while achieving desired outcomes.
- Report on budget spending and provide forecasts to the Marketing Deployment Manager.
Requirements:
- Minimum of 3 years of experience in Marketing, preferably within FMCG or tobacco industry, with experience in brand marketing, campaign planning, and end-to-end product launches.
- Strong understanding of consumer behavior, and market trends in Kazakhstan.
- Excellent project management skills with the ability to manage multiple initiatives simultaneously independently / leading cross-functions.
- Proficient in data analysis and market research, with strong analytical and numeracy skills.
- Creative thinking with the ability to develop and execute innovative marketing campaigns.
- Proficiency in MS Office, especially Excel and PowerPoint.
- Strong interpersonal and communication skills, with the ability to work effectively in a team.
- Excellent communication and presentation skills.
- Fluency in Russian and English is required, both oral and written. Knowledge of Kazakh is a plus.
Other Requirements:
- Work mode: 3 working days from the office is mandatory for all employees, 2 working days as per agreement with the hiring manager.
- Readiness to travel within Kazakhstan and occasionally to other countries as required.
- Ability to work under pressure and meet tight deadlines.
«BAT» — является одним из мировых лидеров табачной индустрии и охватывает рынки свыше 180 стран с портфелем в более чем 200 различных марок. С момента своего основания в 1902 году, компания всегда ставила в приоритет качество производимой продукции, чем гордится и по сей день. Помимо производства и реализации традиционных табачных изделий, «BAT» также занимается собственными исследованиями и созданием продуктов нового поколения.
Готовность меняться, открывать новые горизонты и ставить в приоритет мнение своих потребителей - стали ключевыми факторами в успешности «BAT» и высоких рейтингах компании среди работодателей по всему миру.
Одним из важнейших элементов удачи «BAT» являются его сотрудники, которых по всему миру насчитывается более 50 000 человек. Благодаря тому, что компания всегда старается создавать наилучшие условия для своих сотрудников и постоянно работает над их развитием и ростом, «BAT» ежегодно становится обладателем престижной награды Top Employer на глобальном и региональных уровнях, а в 2025 году в седьмой раз подряд стал лауреатом данной премии в Казахстане.
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Вакансия опубликована 29 января 2025 в Алматы