Director of Marketing, Communications and Public Relations

Уровень дохода не указан

Опыт работы: 3–6 лет

Полная занятость

График: 5/2

Рабочие часы: 8

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Department of Marketing, Communications and Public Relations is looking for applicants for the following position:

Job Title: Director

Division: Research, International and Strategic Affairs

Department: Marketing, Communications and Public Relations

Position reports to: Provost and GDP

Job Purpose Summary: Develop the Strategic Marketing plan and be responsible for its execution. Lead, organize, and coordinate the work within KIMEP University’s Marketing, Communications and Public Relations Department.

Key Responsibilities and Duties:

Management Duties:

    • Lead the department
    • Responsible for the work within the Department, inclusive of work assignment;
    • Responsible for cross training within the Department;
    • Oversees activities of departmental staff members, including student assistants;
    • Liaise with other departments regarding Marketing, Communications and PR matters
    • Execute on marketing plan and prepare the report;
    • Evaluate and counsel subordinates on job performance
    • Responsible for the MCPR budget, budget monitoring and provide due budget reports
    • Lead the work with Agency’s, at least 5 year’s experience;
    • Event Management experience. Being responsible for organize events for on a large scale (Graduation Ceremony, Conferences);
    • Crisis management, reflect on crisis situations and prepare the crisis management actions;

Marketing:

  • Develop advertising and marketing strategy/strategic plan, develop a promotion and communication plan for the University and review and revise the plan as needed;
  • Meet bi-weekly with all Deans, Director of Admissions, Financial Aid, Registrar’s Office and Student Affairs to discuss all upcoming marketing needs and how MCPR will address them;
  • Initiate and assess market research and its results;
  • Develop and update KIMEP University’s marketing policies and procedures;
  • Annually, assess Colleges’ and Departments’ marketing needs and support
  • Responsible for keeping the marketing materials current
  • Pure understanding of Brand Marketing (image, positioning, awareness);
  • ATL and BTL marketing experience;
  • Initiate the tender (for Digital promotion, PR promotion, Procurement);
  • Digital Marketing knowledge. Understanding of digital tools, assessment of agency’s work on digital promotion. Be familiar with Google Analytics is required;
  • Content creation. Lead the work with MCPR Production team;
  • Initiate Cross – Marketing activities. With Global and local brands;
  • Initiate and prepare the marketing (budget) strategy for new college or programs launch;

Public Relations:

  • Represent KIMEP University at official events;
  • Major University News should be posted on the Website and social media without a request form;
  • Coordinate development of PR materials both within the department and throughout the University;
  • Coordinate distribution of PR materials, including but not limited to, the KIMEP University web-site, social media, printed flyers, posters and brochures, KIMEP newsletters and KIMEP University `pages in social networks;
  • Ensure Social Media is up-to-date, visually appealing and creates a sense of energy;
  • Ensure communication of a singular, University-wide public image;
  • Ensure sending press releases on a timely basis;
  • Ensure issuing press releases on a timely basis
  • Build relationship with media outlets in Almaty, throughout Kazakhstan and internationally with the aim of generating positive press coverage of KIMEP.
  • Be the focal point of all external relations
  • Execute on University messaging and imaging
  • Work experience with PR agency;
  • Work experience on publication on Mass Media;

Communications:

  • Supervise the development and maintenance of the KIMEP University website;
  • Establish guidelines for KIMEP’s University web presence;
  • Coordinate development of KIMEP University wide contact databases;
  • Serve as a communications liaison between external parties and divisions within KIMEP University.

Perform other duties as might be directed and assigned by the supervisor.

Minimum Qualifications:

  • Bachelor’s degree with major in Marketing/ PR/Communications
  • At least 5 years of progressive experience directly related to the duties and responsibilities specified in the job description
  • At least 2 years’ of proven and progressive experience in a managerial or supervisory position
  • Experience in ATL and BTL advertising and marketing projects
  • Experience in Digital Marketing
  • Experience in project management
  • Past leadership experience
  • Ability to communicate with different departments and department heads
  • Strict attention to details
  • Excellent communications (writing and speaking) skills in Russian and English
  • Ability to motivate others
  • Experience in creative media (including Web, print, photography, electronic)
  • Proficient in MS Office, e-mail and other modern office equipment and tools
  • Demonstrated results
  • Knowledge of marketing metrics
  • Initiative, creative & flexible

Preferred Qualifications: Master’s degree in Marketing/PR preferred from an accredited western university; 7 years of relevant work experience in advertising and marketing, 5 years of progressive managerial experience, Kazakh language would be a plus, active user of social media, experience in effective Marketing/PR campaigns.

Deadline for submission of applications/resumes is February 6, 2025 included or open until filled.

Please indicate your salary expectations in KZT, net monthly.

Ключевые навыки

  • Маркетинговые коммуникации
  • Организаторские навыки
  • PR-стратегия
  • Управление проектами
  • Управление командой
  • Английский — C1 — Продвинутый

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Где предстоит работать

Алматы, Абая, проспект Абая, 2

Вакансия опубликована 16 февраля 2025 в Алматы

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