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Candidate
Female, 29 years, born on 26 August 1995
Considers offers
Almaty, willing to relocate, prepared for business trips
Brand Manager
Specializations:
- Marketing analyst
- Marketing manager, internet marketer
Employment: full time, part time
Work schedule: full day, flexible schedule, remote working
Work experience 6 years 7 months
September 2023 — currently
1 year 7 months
Unilever
Junior Brand Manager, Central Asia & Caucasia
- Responsible for Dove, Sunsilk and Elidor brands in Central Asia and Caucasus (7countries). Making full marketing activities and support in these regions
- Be responsible in development and execution of short term and long term strategies for each brand.
- Taking control of NPD project management, timelines, packagings and analysis of existing portfolio
- Successful 360 marketing campaigns: using all marketing tools - TV, OOH, Digital, Influencers
- Be responsible for marketing budget: control of financial resources for each brand and each country
- Brand health tracking
- Analysis of the market, Nielsen, Kantar, MMI
- Trade activities, events, POSM
August 2020 — September 2023
3 years 2 months
Pladis (Ulker Central Asia)
Almaty, pladisbrands.com/halley/
Junior Brand Marketing Manager, Central Asia
• Responsible for each brand's development for each product Albeni, Halley, Biskrem, McVitie's ( FMCG categories: biscuit, confectionery, tablets)
• Market research: Focus groups, Social media
• Nielsen Marketing Reports
• Providing Marketing Sales Analysis, Product Analysis
• Preparing competitor analysis on regular basis: Analysis of the trends and new implementations
• Responsible for product packaging designs
• Analyzing marketing tools and creatives for GDN (google display networks) and RTB, VI digital etc
• Creating Marketing Creative plans, responsible for producing creative designs of the advertisements (OOH ), TV implementations, Video Advertisements for TV and Youtube, Key Visuals, Radio and Digital OOH.
• Trade Marketing: Advertising planning; Creation and control of production of promotional materials; Placement of media advertising at points of sale; Distribution monitoring and updating of materials. Controlling and creating new POSM materials.
• Organizing Promo Marketing Events and Campaigns, Product placement, Influencers
• Managing Marketing budgets
• Collaborating with other departments to launch new products concept discussion to production and postproduction execution
• Responsible for Digital Marketing Reports
• Responsible for SMM strategies: Instagram, Youtube, TikTok.
August 2019 — May 2020
10 months
American Life
Turkey, www.americanlife.com.tr/sakarya
English/Russian Teacher for Turkish speaking students
-teaching students of different levels (A1-C1)
-teaching English and Russian languages
-using interactive games, singing, debating (according to the age group and interests of the students)
-conducting English speaking clubs
-translating learning materials English-Turkish,Turkish-English
May 2016 — May 2017
1 year 1 month
Centre for Management Technology - Singapore
Malaysia, cmtevents.com
Marketing executive
- Conducting market research for B2B opportunities
- Responsible for partner search in Russian speaking countries
- Translating marketing materials to Russian language and adapting to client's profile
- Conducting presentations of marketing materials to responsible parties
- Organizing Business Trips for Conference participants
- Organizing Business Events
- Maintaining and updating partners database
- Maintaining good long-term relationship with partners
Skills
Skill proficiency levels
About me
Good team player with strong leadership and communication skills is looking for new opportunities to develop her Marketing career. Initiative, responsible, punctual, reliable and psychologically resistant in stressful situations. Easily adaptive to changes and independent in decision-making. Ready to learn something new and implement it in my job.
Higher education (master)
2021
Sakarya University, Turkey
Business, Marketing and Production Management
2017
SEGi University, Malaysia
Business Management, Financial Management
2017
University of Abertay Dundee, UK
Bachelor of Business Management, Financial Management
Languages
Professional development, courses
2019
TOMER, Sakarya University, Turkey
Sakarya University, Turkish language
Tests, examinations
2019
TOMER, Sakarya University, Turkey
Sakarya University, Turkish language
Citizenship, travel time to work
Citizenship: Kazakhstan
Permission to work: Kazakhstan
Desired travel time to work: Doesn't matter