- Developed a new digital ecosystem for brand communication under challenging market conditions, increasing the percentage of competitors switching from 18% to 45% - Created a digital strategy to achieve a unified consumer view and connect processes between two categories. Led the design and execution of digital campaigns that resulted in a growth of digital users to 600,000 (total digital smokers: 1.4 million), with an entry rate increase from 20% to 60%, engagement rate from 30% to 57%, retention rate from 24% to 59%, and a reduction in mailing costs by up to 59% - Established and implemented a consumer program that increased market share by 0.5% per month over four months. This program was recognized as the most innovative and profitable in our region - Collaborated with the trade marketing department to launch digital off-take mechanics, which improved new product distribution by 20% - Built and mentored a high-performing digital marketing team - Managed a marketing budget of $1,500,000, optimizing resource allocation for maximum ROMI

Was promoted to Head of Marketing after being a Marketing Manager for 1 year. Сreated and refreshed multi-year strategic product marketing plan, identifying key market opportunities for share gain and market growth. Сollaborated with cross functional partners to define market and product requirements. Provided direction to marketing communication team to develop engaging marketing communication materials. Employed market research to regularly assess market opportunities and trends. Defined the roles and responsibilities of the product marketing team for maximum output. Managed financial resources within assigned budget to achieve key goals of strategy execution. Results: - managed marketing department, leading of 13 brands with different medical fields (Radiology, Otorhinolaryngology, Densitometry, Cosmetology, Dentistry, Sports medicine); - optimized Media plan which resulted a cost reduction in 2 times; - lead generating tools and community were built in Digital which provided incoming requests by 75%; - organized multiple business events (conferences, exhibitions) for selling equipment.

Handled all related offline & BTL (Below The Line) project (Events, Brand Activations, etc); Managed and communicated with clients on daily, weekly, and monthly basis; Maked report file for all projects; Collaborated with internal & other vendor/parties to ensure clients’ satisfaction. Results: - organized and lead more than 100 medium events, 7 big exhibitions, 12 business conferences.

Экономика и маркетинг, Маркетинг

ICF, Coaching