Currently I work on the projects of Danone in Russia. There’re several websites of the company we develop. They are basically brand websites with additional receipt and article content. We’ve created quite a lot of new content, implemented new tagged landing pages and increased organic traffic for our client’s websites. My responsibilities at the job: - Efficient keyword exploration - Keywords grouping in accordance with SERP data - Improvement of the directory structure for better user experience - Competitor analysis (SERP) - Recommendations for copywriters based on competitor’s content analysis - Website technical issues fixes – broken links, wrong http codes, redirect chains etc. - Content and meta tag duplicate issues fixes - Youtube optimization - Reporting - Custom parsing of web data

Currently working in the SEO department of Performics Russia digital marketing agency. It is one of the subsidiaries of Publicis Groupe. Practically our division is a boutique SEO agency. This is the type of agency where instead of "bulk" SEO, each client is provided with an individual manager who, within the framework of agreements (and a little bit more) performs the assigned tasks. I'm responsible for full cycle of promotion from semantics to removal of Search engine filters and penalties. Our main customers are world famous pharma producers, local online stores, Nestle and Mars and their product sites. The types of websites we work on are quite different - branding, informational, e-commerce etc. Basically it's consulting work - all the recommendations are implemented by contractors or the client's team. My basic responsibilities at the job: - Selection of relevant semantics - Thorough filtering of semantics from useless keywords, - Grouping and clustering of keywords both by services and by hands - Development of the directory structure for the semantic core - Recommendations for navigation, URL, work with static weight, tagging and anchor linking - SERP analysis - Competitor analysis - Evaluation of the compliance of the parameters of the promoted pages with the average indicators of the top-10 - Detailed terms of reference for text creation - LSI recommendations - Consulting the client on any issues, non-standard tasks related to the issuance of SE and ranking - Audit of the technical condition of the websites - really lot of experience. - Article promotion and linkbuilding - Backlink profile, anchors, the dynamics of backlinks analysis etc. - Youtube optimization - Reporting

Technical performance audit Content creation and optimisation Inner linking Semantic effeciency audit Backlink outreach Runnig PPC campaigns Websitre structure optimisation Usability recomendations User behavior analysis Reporting Website functionality Accounting (freelance devs and copywrighters)

Content management Design and illustration drawing Running company's blog, social media Accounting (freelance copywrighters, content managers) Runnig PPC campaigns - Google Adwords, Yandex Direct Analytical reporting - Google Analytics‚ Yandex Metrika Website technical audit Competitor analysis (Organic trafic) Semantic extension Backlink outreach Work with different CMS such like Magento, Bitrix, Joomla, Wordpress

Content management Managing the company's content department Accounting (freelance content managers) Planning and reporting Content design Banners and illustration creation

Content management Managing the company's content department Accounting (freelance content managers) Planning and reporting Content design Banners and illustration creation Ctreation and layout of printed advertising materials Photography Copywriting Competitor analysis

Advertising specialist, Реклама

Advertising specialist, Advertising