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Candidate

Male, 45 years, born on 5 October 1979

Not looking for a job

Almaty, willing to relocate (Astana, Moscow, Saint Petersburg, Tashkent), prepared for business trips

Head of Marketing/Brand/PR/Business Development

3 500 $ in hand

Specializations:
  • Chief marketing officer (CMO)
  • Marketing and advertising department manager

Employment: full time

Work schedule: full day, shift schedule, flexible schedule, remote working

Work experience 29 years 2 months

April 2016currently
9 years
"First Brewery" (Первый Пивзавод), Heineken

Almaty, www.pivzavod1.kz

Food Products... Show more

Head of PR department, Heineken Partner
• Strategic, administrative and functional management of a PR-department of Brewery and PR for Heineken brand in Kazakhstan. • Full support of social media marketing, digital marketing and digital analitycs • Marketing Fundamentals, Content Marketing, E-mail Marketing, Facebook Marketing, Google Ads, Google Analytics, SEO, Digital Creative, Building Digital Branding, E-commerce • Organization and creation of the work mechanism for PR-department, its activity, management and co-ordination of all PR-directions: SMM, media planning (mass-media, ATL, BTL, marketing researches, brand management, forming of a brand-policy of First Brewery and Heineken in the Kazakhstan market. * Conducting trainings on the Heineken brand for HoReCa • Account of business cases, working out and introduction of business procedures and the control of business processes, the pre-post-analysis of efficiency of activity and forecasting of PR activity • Operational management of activity of the subordinated managers • Creative working out of PR activities • Working out of all complex of actions for advancement and popularization of the Brewery and Heineken, the new clients focused on attraction, increase of a break-even sales level and maintenance of a high level of loyalty of existing clients * Interaction with counterparts, contractors and subcontractors
February 1996January 2020
24 years
Republican institution "AYL Kazakhstan"

Almaty, ayl.kz

Educational Institutions... Show more

Business trainer
Working out of modules of trainings and realization of trainings on Skills to Work in the Command, to Lead, the Time to Management, Skills of Planning, Bases of Management and the Secular education
May 1997November 2018
21 year 7 months
TV-Radio companies 31 channel, 7 channel, SHAHAR, NS, KTK, RIK

Almaty

Media, Marketing, Advertising, PR, Design, Production... Show more

Director, the Editor, the Journalist Statement and realization a TV and broadcasts
TV and Radio production
May 2014April 2016
2 years
LLP "GUM mall"

Almaty, gumkz.kz

Marketing department head
Strategic, administrative and functional management of the marketing policy of shopping center • The organization and the establishment of working marketing department, its activities, management and coordination of all marketing areas of the mall: trade marketing, merchandising, media planning (media, TV, OOH, INDOOR), ATL, BTL, PR-management, market research, target marketing, brand promotion mall promotion offers for clients, developing POSm, brand - management, building brand policy in Kazakhstan • The development of new brands to the market stores • Product management, marketing strategy development, preparation of market plans, business-case calculation, the development and implementation of business processes and control of business processes, pre-post-analysis of the effectiveness of the marketing and forecasting activities and performance of the GUM mall. • Operational management of the activities of subordinate managers, marketers • Develop and enforce procedures for interaction with divisions mall • Development of a set of measures to promote and popularize the product, designed to attract new customers, increase sales and maintain a high level of loyalty of existing customers. • Interaction with contractors, subcontractors
April 2013May 2014
1 year 2 months
"BIOLA" International Pharmaceutical Company

Almaty, biola.kz

Medicine, Pharmaceuticals, Pharmacies... Show more

Marketing department head
• Strategic, administrative and functional management of a marketing department • Organization and creation of the work mechanism for marketing department, its activity, management and co-ordination of all marketing directions: a trade-marketing, merchandising, media planning (mass-media, TV,OOH, INDOOR), ATL, BTL, PR-management, regional marketing, marketing researches, target-marketing, brand management, forming of a brand-policy in the Kazakhstan market. • Product management, working out of marketing strategy, drawing up of markets-plans, account of business cases, working out and introduction of business procedures and the control of business processes, the pre-post-analysis of efficiency of activity and forecasting of marketing activity and productivity of management. • Operational management of activity of the subordinated managers-experts in marketing • Working out and guarantee of fulfillment of procedures of interaction with divisions of company with Czech Republic`s and Sweden`s headquarters • Creative working out of grocery offers • Working out of all complex of actions for advancement and popularization of the product, the new clients focused on attraction, increase of a break-even sales level and maintenance of a high level of loyalty of existing clients • Interaction with counterparts, contractors and subcontractors
April 2012March 2013
1 year
LLP "APORT mall"

Almaty, aport.kz

Marketing department head
Strategic, administrative and functional management of the marketing policy of shopping center • The organization and the establishment of working marketing department, its activities, management and coordination of all marketing areas of the mall: trade marketing, merchandising, media planning (media, TV, OOH, INDOOR), ATL, BTL, PR-management, market research, target marketing, brand promotion mall promotion offers for clients, developing POSm, brand - management, building brand policy in Kazakhstan • The development of new brands to the market stores • Product management, marketing strategy development, preparation of market plans, business-case calculation, the development and implementation of business processes and control of business processes, pre-post-analysis of the effectiveness of the marketing and forecasting activities and performance of the Aport mall. • Operational management of the activities of subordinate managers, marketers • Develop and enforce procedures for interaction with divisions mall • Development of a set of measures to promote and popularize the product, designed to attract new customers, increase sales and maintain a high level of loyalty of existing customers. • Interaction with contractors, subcontractors
April 2008March 2012
4 years
AMERICAN EXPRESS (JCS «Kazkommertsbank»)

Almaty, americanexpress.kz

Financial Sector... Show more

Marketing department head
• Strategic, administrative and functional management of a marketing department • Organization and creation of the work mechanism for marketing department, its activity, management and co-ordination of all marketing directions: a trade-marketing, merchandising, media planning (mass-media, TV, OOH, INDOOR), ATL, BTL, PR-management, regional marketing, marketing researches, target-marketing, product advancement «bonus credit cards», advancement of offers for highly remunerative clients, working out POSm, a brand management, forming of a brand-policy in the Kazakhstan market. • Product management, working out of marketing strategy, drawing up of markets-plans, account of business cases, working out and introduction of business procedures and the control of business processes, the pre-post-analysis of efficiency of activity and forecasting of marketing activity and productivity of management. • Operational management of activity of the subordinated managers-experts in marketing • Working out and guarantee of fulfillment of procedures of interaction with divisions of Bank and the London headquarters • Creative working out of grocery offers • Working out of all complex of actions for advancement and popularization of the product, the new clients focused on attraction, increase of a break-even sales level and maintenance of a high level of loyalty of existing clients • Interaction with counterparts, contractors and subcontractors
September 2005March 2008
2 years 7 months
«Kar-Tel» - Beeline, K-Mobile

Almaty

Telecommunications, Communications... Show more

Chief of marketing Service and marketing communications
Strategic, administrative and functional management of a marketing policy of the company • Activity Organization, management and co-ordination of all marketing directions of the Company: a trade-marketing, merchandising, media planning (mass-media, TV, OOH, ATL, BTL, PR-management, regional marketing, marketing researches, target-marketing, advancement of additional services, advancement of offers for a business segment, POSm, a brand – management. • management of a tariff portfolio, marketing strategy working out, drawing up of markets-plans, account of business cases, working out and introduction of business procedures and the control of business processes, the pre-post-analysis of efficiency of activity of department • Operational management of activity of Functional managers-experts in marketing • The forecast, the control and account of effective activity of a department • Working out and guarantee of fulfilment of procedures of interaction with divisions of the Company and the Moscow headquarters • Creative working out of grocery offers • Working out of primary strategy of advancement of additional services of cellular communication in Kazakhstan • Working out of a complex of actions for advancement and popularisation VAS, cellular communication • Interaction with counterparts and contractors
February 2004September 2005
1 year 8 months
"Turan" University

Almaty

Educational Institutions... Show more

The teacher
The teacher of facultative classes: «Business – Communications», «Advertising», «PR»
January 2001May 2004
3 years 5 months
Parker AG

Almaty

Media, Marketing, Advertising, PR, Design, Production... Show more

Executive director
Management of strategic development of agency Working out of a marketing strategy of company Working out of ideas on advancement of services

Skills

Skill proficiency levels
Brand Management
Marketing Communication
Business Planning
Product Management
Social Media Marketing
Strategic Marketing
Product Marketing
Internet Marketing
Advertising
Presentation skills
Копирайтинг
Google Analytics
Google AdWords
Digital Marketing

Driving experience

Own car

Driver's license category A, B, C

About me

Higher education. Big, versatile and unique operational experience in the field of marketing, brand-management, advertising and show business with brands both Kazakhstan and world level. Has developed projects of additional services for the Kazakhstan operators of cellular communication, television channels, has created author's workings out for television projects. A wide experience on a creative, production, realizations, administration and producing of various advertising and marketing campaigns. Creative mind, analytical mentality, enthusiasm, a high communication skills, ability to operate the project from creation of idea to its complete realization, the developed skills of negotiating, work in a command, training skills, excellent presentation skills. Excellent knowledge of the advertising market from the point of view of production and advancement channels. *** Microsoft Office, Microsoft Outlook, Lotus, Internet Explorer, Corel Draw, PhotoShop, Adobe Premier, After Effects, 3DsMax Driver's licence

Higher education (master)

2026
Moscow Institute of Psychoanalysis
Psychology, Counseling psychology
2001
SGU, Moscow
Manegement and Economic, Manegement and Economic

Languages

RussianNative


EnglishC1 — Advanced


Professional development, courses

2008
«Direct marketing»
«GNS American Express», London, Marketing maneger
2007
“Creative Evaluation for Better Work”
BBDO University, Moscow, Human Resourses
2007
«Branding. Brand-fighter course» V. Pertcia (Moscow)
«The Choice LLP», Almaty, Marketing manager
2007
«Personnel estimation»
BBDO University, Human Resourses
2007
«Practical marketing», «The strategic management»
«Vympelkom», Moscow, Marketing manager
2004
Training Course: Team Creating, Situational lead, Time Management, Effective meeting, Planning.
AYL Russia and AYL Kazakhstan, Business Trainer

Citizenship, travel time to work

Citizenship: Kazakhstan

Permission to work: Kazakhstan, Russia

Desired travel time to work: Doesn't matter