- Identified opportunities to optimise the product - Investigated product performance and identified the root causes if any changes detected - Provided insights to product teams, commercial teams and leadership to aid in informed decision making - Worked with product managers in the experiment design of A/B tests and analyzed the results to help product managers make decisions on next steps - Worked with product teams on tagging specifications to ensure full data coverage for new features - Extracted, transformed and loaded data for visualisation in dashboards - Created monthly reports on product performance for management team

- Conducted SQL-based in-depth data analysis on 100K+ records, delivering insights that enhanced decision-making and boosted operational efficiency by 15%. - Created Amazon QuickSight dashboard to compare Weblab launches across EU and US by translating stakeholder business requirements into BI solutions, reducing stakeholder reporting time by 60% via centralized visual insights. - Automated sales and pricing reports for FMCG category by building data pipelines with Amazon Datanet, reducing report generation time by 40% and ensuring timely delivery of monthly and quarterly dashboards. - Simplified and automated Everyday Essentials category ASIN list generation by scripting SQL-based simulations, reducing manual effort by 50% and accelerating analysis turnaround time. - Presented statistical analysis and communicated actionable, technical insights to stakeholders, enabling data- driven strategic decision-making.

Kaspi.kz is #1 Payments, Marketplace and Fintech Super App in Kazakhstan with 10+ million MAU. It is a consumer-focused ecosystem of innovative services such as Kaspi Gold debit card, Kaspi Deposit, P2P Payments, Bill Payments, Kaspi QR, BNPL and general-purpose loans, Kaspi ID, Car Finance. - Used data-driven approach to improve company's North Star Metric - Created Customer Journey Maps for Kaspi Gold and Kaspi Deposit products using AARRR framework that helped to understand customers’ pain points and increased the efficiency of finding products’ growth points - Gathered qualitative and quantitative data by conducting UX research (usability tests, surveys, and interviews) and by analyzing user behavior using event-based analytics system to create and validate 15+ hypotheses a month based on customer needs and insights - Increased activation of Kaspi Deposit products by 15% through designing, conducting, and analyzing A/B tests - Built monthly, weekly, daily dashboard metrics to monitor product growth - Worked with the team of UX/UI Designers, Data Miners, SW engineers and Business Analysts to implement features for product growth Tech: Jira, Figma, Miro, GitLab, Amplitude, Google Big Query, SQL, Notion, ClickUp

- Led the project in unit responsible for Central Eurasia, Belarus and Turkey with the focus of 8 countries – Georgia, Azerbaijan, Armenia, Moldova, Uzbekistan, Kyrgyzstan, Mongolia, Tajikistan. - Developed the roadmap for the next 5 years for Pet Nutrition Category Portfolio (Whiskas®, Kitekat®, Dreamies®, Sheba®, Chappi®, Pedigree®) in 8 countries using internal data analysis and flywheel analysis focusing on portfolio and range optimization levers. - Unlocked the opportunity of $6 Mio Net Sales for the business in Georgia, Azerbaijan, Armenia, Moldova, Uzbekistan, Kyrgyzstan, Mongolia and Tajikistan markets.