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Candidate

Female, 26 years, born on 11 January 1999

Considers offers

Almaty, not willing to relocate, prepared for business trips

Бренд - менеджер

Specializations:
  • PR manager
  • Marketing manager, internet marketer
  • Partner manager

Employment: full time

Work schedule: full day

Work experience 4 years 1 month

May 2024currently
11 months

Retail... Show more

Бренд-менеджер
Brand manager for Home and Gift department
February 2024May 2024
4 months
Paidax
Директор по бренд маркетингу
As the Chief Marketing Officer (CMO) in a startup, I led efforts to make more people know about us on social media before we launched. I planned and ran campaigns that got our audience interested, making our brand more popular on different social platforms. I also made sure our messaging was consistent across all platforms by creating detailed marketing schedules. These schedules helped us stay organized and share the right content at the right time. I teamed up with popular social media personalities to talk about us, which got even more people excited about our brand before we officially started. As the CMO, my job was to make sure our marketing efforts were effective in helping our company stand out in a competitive market. Through planning, execution, and teamwork, I played a big part in making our startup successful.
October 2022November 2023
1 year 2 months
Французкий Дом
Brand manager, junior development manager
As a Brand Manager at French House, I led multiple projects focused on brand distribution within the territory, successfully executing over 9 initiatives that directly contributed to significant sales growth and market expansion. My role encompassed the development of comprehensive marketing plans meticulously aligned with our financial goals, ensuring a strategic approach to enhancing brand visibility and driving revenue generation. In addition to strategic planning, I was responsible for managing brand registration processes and negotiating contracts with various stakeholders, leveraging my negotiation skills to secure favorable agreements that propelled our brand forward. A notable achievement includes securing exclusive distribution rights for Innisfree in the CIS region, a strategic move that substantially bolstered our revenue streams and market presence. Utilizing advanced analytical techniques, I conducted in-depth analyses of financial data to drive pricing strategies and identify growth opportunities, playing a crucial role in shaping our pricing and growth strategies for optimal performance. Constant communication and collaboration with our partners were integral aspects of my role as a Brand Manager, fostering strong relationships and ensuring alignment on key initiatives to achieve shared objectives. Through these efforts, I played a pivotal role in advancing French House's brand objectives, delivering measurable results, and driving sustained success in a competitive market landscape.
April 2022October 2022
7 months

samsung.com/kz_ru

Electronics, Tool Engineering, Household Appliances, Computers and Office Equipment... Show more

Budget controller
As a Budget Controller for the Smartphones segment at Samsung, I spearheaded the development and execution of various promotional activities aimed at driving brand awareness and sales growth. Leveraging my expertise in SAP, I meticulously calculated promotions and bonuses, ensuring accuracy and adherence to budgetary constraints. My role involved extensive work with big data, where I employed advanced analytical techniques to extract valuable insights and inform strategic decision-making. I effectively communicated with partners throughout the Central Asian region, fostering strong business relationships and facilitating collaborative initiatives. On a monthly basis, I conducted comprehensive budget calculations for all Central Asian stores, meticulously managing financial resources to optimize operational efficiency and maximize ROI. Through my efforts, I contributed to the success of the Smartphones segment, achieving measurable results and driving sustained growth in a competitive market landscape.
June 2021April 2022
11 months
Санофи-Авентис Казахстан, ТОО

sanofi.kz

Medicine, Pharmaceuticals, Pharmacies... Show more

Стажер в финансовом и маркетинг отделе
The internship duration laster for more than 6 months. During the internship, a phenomenal experience was gained in various skills, such as: data collection with subsequent analysis, planning and control of reports, as well as a large number of projects and presentations in PowerPoint. Working with big data for 4 pharm companies. Also, because of the experience gained, business communication skills were well developed and periodically used during the negotiation of new contracts and amendments to existing ones. There was constant communication with banks in Central Asia and with suppliers. Such as Citibank, HSBC Armenia and others. Constant bilingual business correspondence was maintained. Conducted monthly financial analytics report in SAP and Excel.
January 2021June 2021
6 months
Сбер
Менеджер по кредитованию
Summer Internship: Assistant Credit Manager. Working with clients, researching information about a potential client, accepting applications, checking documents, supporting the transaction and preparing all necessary documentation and contracts.

Skills

Skill proficiency levels
Контроль и анализ ценообразования
Анализ рынка
Навыки презентации
Работа с блогерами
Исполнительность
R studio
MS PowerPoint
Финансовый анализ
Пользователь ПК
Работа в команде
Грамотная речь
Английский язык
MS Excel
Деловая переписка
Cash Flow
power point
Креативность
SAP
ielts 7.5
Организаторские навыки
Ведение переговоров
Деловое общение
Работа с большим объемом информации
SAP ERP
Анализ торговой марки
маркетинг
Деловая коммуникация
Подготовка презентаций
Развитие бренда
Разработка стратегии продвижения продуктов

About me

My journey began at Sanofi Aventis Kazakhstan, where I interned in the treasury department and then marketing department. During my time there, I collected and analyzed data, prepared financial reports, and developed business communication skills through contract negotiations with banks and suppliers like Citibank and HSBC Armenia. I also maintained bilingual correspondence and conducted monthly financial analytics reports using tools like SAP and Excel. Building on this foundation, I transitioned to roles in budget control and brand management. As a Budget Controller at Samsung, I improved my knowledge in finance operations and proficiency in SAP, managing promotional activities and budget calculations to drive brand success. Moving to French House as a Brand Manager, I executed projects to diversify the brand portfolio and then increased the brand recognition for the brands I was responsible for. I also developed marketing calendars, and cultivated influencer partnerships to amplify brand messaging. Combining these experiences, I got the role of Chief Marketing Officer in a startup, putting my knowledge and effort into brand building, social media strategy, and influencer collaborations. I led initiatives to enhance brand visibility, engaged target audiences through strategic campaigns, and ensured consistent messaging across platforms, ultimately driving growth and establishing a strong market presence for the company. Overall, my career journey reflects a proactive and adaptable professional with a track record of delivering results in dynamic and challenging environments. I thrive on collaboration, creativity, and strategic thinking, and I am passionate about driving business success through innovative marketing strategies, effective communication, and a strong foundation in finance and brand management.

Higher education (bachelor)

2021
Kazakh British Technical University
Business School, Finance and Credit
2017
Miras International School
Diploma Program

Languages

KazakhNative


EnglishC1 — Advanced


RussianC2 — Proficiency


Professional development, courses

2023
Sales Operations/Management Specialization
West Virginia University

Tests, examinations

2023
Branding: The Creative Journey Specialization
IE Business School, Брендинг
2023
Management of Fashion and Luxury Companies
Università Bocconi, Management of Fashion and Luxury Companies
2023
Transforming the Fashion Business
Parsons School of Design, Transforming the Fashion Business

Citizenship, travel time to work

Citizenship: Kazakhstan

Permission to work: Kazakhstan

Desired travel time to work: Doesn't matter