I wasn’t just setting up ads. I was responsible for the full client acquisition process and revenue growth through paid traffic. I started with analyzing the niche and target audience, identifying pains, triggers, and behavior patterns. Based on that, I built strategies, tested hypotheses, and developed strong offers. I was involved in the creation of creatives and ensured that the messaging resonated with the audience and generated not just traffic, but qualified leads. I controlled the quality of incoming inquiries, focusing not only on volume but on real conversion potential. I built and optimized the entire funnel from the first touchpoint to the final payment. I analyzed each stage, worked with CRM data, and identified weak points to improve conversion rates. I also collaborated with the sales team, helping adjust scripts and processes when leads were not converting into paying clients. In my work, I focused on key business metrics: cost per lead, conversion to appointment, conversion to payment, and overall revenue generated from advertising.

Developed and executed full-funnel advertising strategies for medical services (urology, gynecology, check-up programs), achieving up to 35% growth in patient leads. Created performance-driven ad campaigns in Meta Ads Manager and Google Ads, optimized targeting and creative testing to reduce CPL by 25%. Built analytical dashboards and conversion tracking through CRM integrations. Produced content plans and visual briefs for Instagram and Telegram. Managed A/B testing for landing pages and ad creatives to increase CTR and appointment bookings.

Designed and launched B2B digital strategies for heavy equipment suppliers (construction and logistics machinery). Managed campaigns in Meta and Google Ads, generating over 600 qualified leads with ROI-focused targeting. Created and optimized landing pages, product catalogs, and corporate presentations. Led collaborations with regional distributors and developed content marketing materials (videos, brochures, Reels). Supervised brand positioning and developed marketing funnels for wholesale and dealership programs.

Created and implemented SMM strategy, growing audience reach by 60% and engagement by 50%. Developed ad creatives, video Reels scripts, and content pillars aligned with clinic’s brand voice. Worked with influencers and local media to build brand trust and visibility. Analyzed ad metrics and optimized performance based on conversion data. Coordinated with doctors and management to ensure accurate, compliant medical communication.

Managed communication with corporate and foreign partners, overseeing B2B contracts and health programs. Organized corporate health campaigns and B2B medical services for partner companies. Collaborated with marketing team to tailor promotional materials for different business audiences. Prepared analytics reports for management and ensured KPI compliance.