- Формирование стратегии продвижения продукта на рынке - Выбор наиболее эффективных каналов продвижения товара, услуги или линейки продуктов - Продвижение контента социальных сетей - Анализ эффективности маркетинговых кампаний, отслеживание метрик эффективности продвижения - Изучение и мониторинг рынка, целевой аудитории и конкурентов - Разработка и запуск маркетинговой кампании товара, услуги или линейки продуктов - Формирование и контроль бюджета маркетинговых кампаний продукта - Оценка существующей маркетинговой стратегии и эффективности ее реализации, работы маркетинговых команд в направлении или компании

Digital Media Buyer / Planner 🔹 Planning & Launching Advertising Campaigns Developing traffic acquisition strategies in Facebook Ads, Google Ads, TikTok Ads, and other ad networks. Defining target audiences, segmenting users, and setting up targeting. 🔹 Optimization & Performance Analysis Monitoring key metrics (CTR, CPC, CPM). A/B testing creatives, audiences, and landing pages. Budget and bid optimization to improve ad efficiency. 🔹 Analytics & Reporting Configuring and analyzing data in Google Analytics, Meta Business Suite, AppsFlyer, Adjust. Tracking conversions and adjusting strategies based on insights. Preparing reports and recommendations for performance improvements. 🔹 Creative Strategy & Management Creating briefs for designers and copywriters for ad materials. Analyzing creative effectiveness and exploring new audience engagement approaches. 🔹 Exploring New Traffic Sources Testing alternative ad platforms (Reddit Ads, Snapchat Ads, DSP networks). Partnering with affiliate networks, trade desks, and influencers. 🔹 Financial Control Managing budget expenditures and preparing media plans. Coordinating with finance teams regarding payments and reporting.

Programmatic Support Manager 🔹 Campaign Support & Monitoring Ensuring smooth operation of programmatic ad campaigns in DSP platforms (The Trade Desk, etc.). Monitoring ad creative uploads and display accuracy. Identifying anomalies and preventing system errors. 🔹 Technical Support & Integrations Setting up and validating pixels, tags, and conversion events. Collaborating with IT and analytics teams for accurate data tracking. Testing new advertising technologies and integrations. 🔹 Optimization & Data Analysis Analyzing campaign performance (CTR, CPM, Viewability, Completion Rate, ROAS). Providing recommendations for bid strategies and audience targeting. Working with first-party and third-party data, setting up look-alike audiences. 🔹 Inventory & Audience Management Selecting premium publishers, SSP platforms, and private deals (PMP, Preferred Deals). Optimizing whitelists/blacklists to improve traffic quality. Ensuring brand safety and fraud prevention (IAS, MOAT, DoubleVerify). 🔹 Communication & Reporting Coordinating with advertising platforms, agencies, and clients for technical support. Preparing reports and presentations with campaign insights. Educating internal teams on programmatic advertising and emerging technologies.

Retail Industry Experience Retail Business Operations: Improving staff training and development in retail sales. Conducting training sessions to enhance employee qualifications. Managing product supplies and inventory tracking. Negotiating and signing agreements with potential partners (collaborations for providing various product categories and partner product advertising). Resolving administrative issues within the business. Expanding SMM marketing strategies to increase brand awareness. Developing opportunities for regional business expansion. Coordinating product distribution across different regions.

Construction and Facility Management 🔹 Client Acquisition and Project Assessment Searching for potential clients and project opportunities. Evaluating site data and project feasibility. 🔹 Project Costing and Procurement Preparing cost estimates and project budgets. Managing material supplies and warehouse inventory. 🔹 Contract Negotiation and Partnerships Establishing agreements with partners and service providers. Managing collaborations for various categories of services and facility maintenance. 🔹 Administrative and Operational Management Resolving administrative issues on-site. Overseeing full-service maintenance of partner facilities.