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ЗарегистрироватьсяFemale, 39 years, born on 1 February 1987
Almaty, not willing to relocate, prepared for business trips
Marketing Manager
500 000 ₸ in hand
Specializations:
- Marketing and advertising department manager
Employment type: full time
Work experience 16 years 9 months
September 2013 — currently
12 years 9 months
TOO Advance Digital Kazakhstan
Almaty
Media, Marketing, Advertising, PR, Design, Production... Show more
Head of Advance Digital Agency
Due to the increase in digital billings from the key client CocaCola, there were a business need to organize separate digital Agency, that I was leading.
For 2 years I structured Agency in several departments : SMM, Strategy & Creative, Media & Analytics. In total, there were 10 people working in the Agency.
Achievements:
Highest FMCG Group in Vkontakte for CocaCola - 27K followers.
Develop a new direction of Social Media Analytics as Social Media Listening & Reporting ( IQ Buzz and NippelApp)
More than 15 online & offline digital projects for all CocaCola brands for 2 years.
Highest assesment rate from the Client for the XMAS Campaign ( 2,1 out of 4)
Double increase in digital billings from 2014 to 2015
Agency was invited to a HeadQuartes in Turkey to present Agency Structure and Work principles for other CIS countries as an example. As well as, to present our own templates for Social Media Listening and Reporting for Big Brands.
September 2012 — September 2013
1 year 1 month
TOO Advance Digital Kazakhstan
Almaty
Media, Marketing, Advertising, PR, Design, Production... Show more
Media Planner in Digital
Working with a key Client CocaCola : digital media planning ( CPC,CPM advertising)
Development of Media strategy for Agency Clients
Post-campaign Analytics ( GoogleAnalytics, YandexMetrics)
Buying process
Controlling and reporting
October 2010 — September 2012
2 years
DASM, Group of companies, Field : Internet media agency Dasm Interractive
Kazakhstan, www.dasm.kz
Media, Marketing, Advertising, PR, Design, Production... Show more
Group Head
1. Prepare analytical presentations about Internet in Kazakhstan and advertising opportunities in Kazakhstani Internet ( for the conferencies and for the clients)
2. Prepare mediaplans for Internet companies ( month, quarter, year)
Banner advertising, context and teasers, hidden marketing as well.
3. Control and monitor the work of creative agencies ( banners, web sites and others)
5. Develop the yearly and monthly Internet media strategies, according to the client's brief
6. Monitor the work of the production studio ( banners, web sites , flash-games and etc.)
5. Monitor and control the contextual advertising in Yandex and Google
6. Meetings with potential clients , defending the Internet strategy and budget.
7. Follow the advertising companies from brief till the post-campaign report
8. Manage the work of the group
9. Responsible for the quarter budget report of the company
(calculating the profitability of each advertising company, and managing all the calculations from other agencies )
Results : personal Internet media manager for the following clients as RG brands ( brand: Gracio) , Kimberly Clark ( brands:Huggies and Kotex), Carlsberg Group ( brands: Carlsberg, Tuborg, Baltika 7),
Tele 2.
September 2008 — September 2009
1 year 1 month
KPMG,Moscow,Russia
Financial Sector... Show more
Adutor assistant
Gathering necessary auditing evidence by accomplishing auditing procedures such as observing and counting fixed assets,and gathering confirmations from external parties.
Participation in the auditing process of a sucessful network company in Russia - “Arbat Prestige”.
About me
I am a very proactive person, who strongly believe that brands may change consumers mindset through engaging and interactive experience.
Higher education (bachelor)
2008
Higher education (bachelor)
American University Central Asia
Economics, Bachelor
Languages
Citizenship, travel time to work
Citizenship: Kazakhstan
Permission to work: Kazakhstan
Desired travel time to work: Up to one hour