PRINCIPAL ACCOUNTABILITIES:
Ensure availability of market/industry/Competition information, track developments & estimate/project upcoming trends.
Ensure the generation of meaningful insight on consumer and customer trends for End-Market in order to guarantee informed decision making process.
Maintain relationship with research agencies in the End-Market level and ensure agency evaluation process.
Maintain effective information systems and analytical techniques
Research (Common Platforms & best Practices)
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Coordinate primary market research and analysis
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Ensure efficiency and effectiveness of consumer, customer and research projects
Systems & Tools
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Deployment of easy accessible info tools and systems, supporting to the business requirements
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Ensure all enablers fully utilised & aligned across functions in all elements of planning processes.
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Ensure availability of correct data in all reporting tools/enablers.
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Ensure information systems effectively
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Maintain appropriate market information systems & Identify/Propose enhancement requirements
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Provide ad hoc analytical support as required for input to strategy development.
Other
Functional Knowledge & Skills
- Research management and design
- Forecasting techniques
- Quantitative and qualitative analysis
- Consumer and trade research
Managerial & Interpersonal Skills
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Motivating, coaching and developing people
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Developing and maintaining relationships with external parties / Agency management
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Ability to solve conflicts among areas/ functions
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Effective communication and presentation
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Negotiation
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Ability to influence planning process
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Project management
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Proactiveness & flexibility
Experience
- At least 3-4 years of experience in marketing research
- At least 2 year of experience in strategy and planning functions
- 1 years of experience in Brand and Trade marketing
English language
HeadHunter
