Purpose
Ensures execution of annual operational objectives resulting from TM&D objectives (KPI’s) in the subordinate territory through effective management and development of area and team (Distribution Supervisors and TMR’s).
- Develop and implement both a trade and distribution coverage plan for the area
- Ensure that objectives in terms of availability, visibility, volume, margin, quality and customer price of products are achieved for the area
- Creates plans of covering retail outlets and ensures its execution to fulfil sells, annual and cycle plans.
- Develop and implement an area operational plan in line with the regional operational plan
- Coordinate implementation of brand and trade programmes in the area, quickly reacting against competitive threats if necessary
- Recruits, develops and motivates DS’s and TMR’s to continuously increase effectiveness of the team and prepares subordinates to reach the next leadership level.
- Ensure that area team is well trained on BAT systems and ensure on the job training to follow up their skills and knowledge using BAT approach OTJT and Audit
- Consolidate data gathered by area team to insure that Regional Manager is fully informed at all times
- Manage budget for trade programmes for the area
- Manage the productivity & cost optimisation of the area (trade spend effectiveness in the area)
- Propose goals and KPI’s for the programmes implemented in the area and track ongoing results
- Carries out all other activities as assigned by the Line Manager.
Knowledge, Skills & Experience
- Higher education
- A graduate with approximately 2-3 years experience at Territory Representative level (with at least 1 year of Management experience) in a FMCG company preferably a multinational that has a Trade Marketing approach
- Excellent communication and negotiations skills
- Excellent coaching, team building and motivating skills
- Good analytical skills
- Good computer skills (MS Word, MS Excel, MS Power Point, Lotus Notes)
- Driving License category B
- High stress resistance
- Fluent Russian and Kazakh
- Communicative English